01 / IDENTITY
A mark with a mind of its own.
The Monalisa identity system
Make yourmark.
Creative studio, India.
Branding. Digital. Experiences.
Branding. Digital. Experiences.
Enter our world
OPEN TO POSSIBILITY
Brand identities, campaigns and experiences.
From the first idea to the final detail.
OPEN TO POSSIBILITY
THE IDEA IS ONLY THE BEGINNING.↓ KEEP AN OPEN MIND
Good designchanges howyou feel.
An intimate dinner. A jewellery campaign. An artful digital home. Different contexts, the same belief: every detail should belong to one clear idea.
Meet the studio01 / THE MONALISA WORLDOne point of view.
One point of view.
Infinite expressions.
Original studio studies.
Identity, motion, and the spaces between.
EXPERIMENT 02 / TYPE IN MOTIONFEEL / MOVE / REMEMBER
A visual language
with a pulse.MONALISA
MOTION STUDY
with a pulse.MONALISA
MOTION STUDY
02 / MOTION
Designed to move you.
A self-initiated typographic study
EXPERIMENT 03 / NEW PERSPECTIVESART × EDITORIAL
An artist’s eye.
A designer’s discipline.SELF-INITIATED
EDITORIAL STUDY
A designer’s discipline.SELF-INITIATED
EDITORIAL STUDY
03 / ART DIRECTION
Change the frame.
A self-initiated editorial study
SELF-INITIATED / BRAND WORLDSSix brands.
Explore the series
Six brands.
Built for everyday life.
From the morning bakery to the place called home.
Identities imagined in the places people use them.
01Visual identity + applications
Butter Parade
neighbourhood bakery
02Visual identity + applications
Third Helping
Indian pantry products
03Visual identity + applications
Interval House
boutique courtyard hotel
04Visual identity + applications
Margin Club
bookshop and cultural space
05Visual identity + environments
Aangan Habitat
residential real estate
06Visual identity + environments
Dayline Diagnostics
neighbourhood diagnostics
02 / SELECTED PROJECTSIdeas out
Explore the archive
Ideas out
in the world.
From a dinner table to a digital experience.
A look inside the studio’s project archive.
03 / HOW WE SEE ITSmall details.
Small details.
Big feelings.
An identity is more than a logo. It’s everything a brand makes you feel, wherever you meet it.
01Branding & identity
A visual language for how a brand looks, feels and communicates. Start with the branding brief and the touchpoints that matter to you.
Discuss a branding brief02Campaigns & content
Social content, jewellery shoots and AI-generated campaign imagery, with AI work clearly labelled. Explore the work to see the different formats.
See a related project03Experiences & print
From dinner menus and table covers to a celebration installation and photobooth: visual communication beyond the screen.
See a related project04Digital & editorial
UI/UX and catalogue design, bringing a considered visual language to screens and pages.
See a related project